Industry News

Return of D.G. Yuengling & Son to the Connecticut market

The Connecticut Beer Wholesalers Association is delighted to welcome the return of D.G. Yuengling & Son to the Connecticut market, hopefully within the year. Established in 1829, Yuengling is the oldest operating brewing company in the United States and one of the largest breweries by volume in the Country.

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After selling its brands in Connecticut for many years, in 1996, Yuengling consolidated its markets and ceased selling beer in New England. In more recent years, Yuengling began exploring a return to the New England marketplace. In August 2013, Yuengling met with officials at the Liquor Control Division to better understand Connecticut's alcohol policies, and the distribution rights of the wholesalers that had previously partnered with Yuengling and that had invested in promoting and selling Yuengling's brands before it left the Connecticut marketplace. Despite the franchise distribution rights of these wholesalers, Yuengling wished to have the flexibility to newly contract with any wholesaler in this state to sell its products. This historic brewer expressed serious concerns about re-entering Connecticut in the absence of this ability.

What happened next?

Upon hearing Yuengling's concerns, Connecticut distributors released their rights to these brands, giving Yuengling a "clean slate" to do business with any distributors in this state. These independent, self-directed decisions have paved the way for Yuengling to resume selling beer in Connecticut, hopefully within the year. Connecticut distributors "stepped up and did the right thing," expressed Dave Casinelli, Yuengling's Chief Operating Officer, "I respect them immensely for that."

Connecticut distributors recognize that brewer-distributor relationships sometimes require change, and our experience in Connecticut speaks to this. Our State's beverage alcohol industry has a well-documented history of brand trades, buyouts, releases, and — in those rare instances when it becomes necessary — a user-friendly and expeditious administrative procedure through which a brewer can terminate a distributor for just cause.

Simply put, our State and its distributors make a concerted effort to treat suppliers fairly, and to position their brands for success.

The Connecticut Beer Wholesalers Association is confident that Yuengling will find Connecticut a welcoming environment for doing business and an excellent marketplace for its products. We are certain that Yuengling's return will be well received by Connecticut consumers.

Following the anticipated re-introduction in Connecticut and Rhode Island, Yuengling products will be fully available along the New York to Massachusetts corridor.

4th Annual Rising Pint Brewfest

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Kick off American Craft Beer Week with the 4th Annual Rising Pint Brewfest. The event will be May 10, 2014 at Rentschler Field. Hosting over 90 amazing craft breweries, live bands and some the area’s best restaurants.

Proceeds of the Rising Pint go to Folds of Honor. A Foundation working to help the families of our fallen and severely injured soldiers.

Please come out and raise a pint to those heroes who so proudly have served our country.

Would your Restaurant or Brewery like to take part in this exciting event? Download the forms below.

Rising Pint Restaurant Form
Rising Pint Brewer Form

For more information, please contact to Heather Schold at This email address is being protected from spambots. You need JavaScript enabled to view it.

Upcoming ShakesBeer Festival in Stratford, CT to feature Javier Colon

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On August 17, the grounds of the American Shakespeare Theatre will host ShakesBeer Festival, a celebration of Shakespeare and beer. The event will showcase more than 50 Connecticut craft breweries for attendees try craft beers and learn about Connecticut craft beer industry.

In addition to the breweries, there will be a performance by Stratford's own Javier Colon, the 2011 winner of NBC's singing competition "The Voice", along with other live performers, and food supplied by popular food trucks including Vazzy's, Cowabunga food truck, Paradise Island Cafe, and more

All proceeds from the festival will go to the restoration and reopening of the American Shakespeare Theatre, which has been closed for 30 years. A historical focal point for Stratford and members of stage and screen, well known celebrities, such as Christopher Walken, Ed Asner, and Audrey Hepburn, began their careers at the Theatre.

The American Shakespeare Theatre is located on 1850 Elm Street in Stratford. Tickets are $75 and can be purchased online at http://tickets.beerfests.com/event/ShakesbeerFestival or at Wines Unlimited, 2336 Broadbridge Ave, or at Captain's Keg, 200 E Main Street, located in Stratford CT.

The Bridge Family Center Honors ROGO Distributors

The Bridge Family Center, a social service agency in West Hartford serves children, youth, and families in the Greater Hartford region, held its annual meeting on June 11 at the Pond House Café. At that meeting, Bridge executive director Margaret Hann presented Clem Sayers, general manager of Rogo Distributors, with the 8th annual Bridge Business Award.  A division of Allan S. Goodman, Inc., Rogo Distributors has been a successful beer and beverage distributor in the Hartford area since 1976.

Rogo has partnered with the Bridge Family Center for the past 14 years. "It's hard to talk about our connection with Clem and Rogo without talking about his wife, Ellen," said Margaret Hann. "Ellen joined our charity ball committee the first year—14 years ago—and the rest is history.

Bridge is extremely grateful for the ongoing support of Clem Sayers and Rogo Distributors.  For the past 14 years they have contributed to the organization in countless ways; whether it’s the Bridge’s annual gala or making it possible for the organization to participate in Celebrate West Hartford, an annual community event in our community.  As a result of Clem’s generosity and tireless services while difficult to quantify, the Bridge programs for children and families in the Greater Hartford region has received more than $35,000 from Rogo Distributors.

It was a great honor to present Clem Sayers and Rogo Distributors with the 8th Annual Business award.

Big Beer, A Moral Market, and Innovation

Harvard Business Review
December 26, 2012

On the surface, America's market for beer has never looked healthier. Where fewer than a hundred companies brewed a generation ago, we can now count more than 2,000, producing a mind-boggling variety of beers. Yet just below this drinker's paradise we find a market that has never been more concentrated. Two giants — Anheuser-Busch Inbev and MillerCoors — control some 90 percent of production.

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